Pinterest Hashtag Research Cheatsheet

Pinterest Hashtag Research

Pinterest Hashtag Research: The Ultimate Cheatsheet

A few starting points:
  • This way of hashtag research is only available on the Pinterest app.
  • Pinterest allows you to use up to 20 hashtags on a pin.
  • Creating a spreadsheet of hashtag ideas may be beneficial.

Users can find content on hashtags by searching for hashtags directly, or clicking on a hashtag they see on a post.
When users click on a hashtag, Pinterest shows them content tagged with the hashtag in chronological order (i.e newest pins on top).

With Valentine's Day around the corner, I will be walking through how I found new hashtags for a Valentine's themed cake.

You can find my Pinterest account here. Fair warning: you might get stuck being memorized by all of the cookie + cake decorating videos.

What Hashtags Will Fit This Cake?

At the end of March, many bakers are looking for Valentine's Day baking inspiration.
Baking is a decent sized niche with a variety of hashtags. In order to see what hashtags will fit this Valentine's Day buttercream cake, I need to do hashtag research.

1. Start With a Generic, Short, and Relevant Word

I always start hashtag research with a relevant, generic, and short word.

Starting with a smaller word allows Pinterest to auto-populate hashtags. What pops up first are hashtags that have the most pins associated with them. I often experiment with hashtag that have a high and low number of pins associated with them.

In this example, I started typing out #Cake to see what would pop-up.

#CakeDecorating & #CakeDecoratingIdeas are the two keywords I thought where most relevant; I added them to the description.

2. Experiment with Longer Keyword Strings

In my initial research, there were two hashtags that used "Cake Decorating" at the start.

This gave me the idea to use "Cake Decorating" as a stepping stone. My goal was to see if I could find any other hashtags that started with "cake decorating".

Going back to the description field, I started to type out #CakeDecor. Being a longer word, I was surprised that more related hashtags popped up.

If I didn't type in #CakeDecor , I would not have found: #CakeDecoratingTips, #CakeDecoratingDesigns and #CakeDecorator.
Now I always experiment starting with single words and word-strings.
In this example, I knew there were going to be other hashtags I wanted to add. I continued on to the next step of hashtag research.

3. Repeat the Process With Other Keywords

When someone wants to search for cake decorating content, there are a lot of relevant hashtags. Several of my hashtags where focused on cake decorating. I wanted to diversify my hashtags to be relevant to more people's searches. Another popular baking topic came to mind: frosting. The content piece I was sharing used buttercream frosting. Buttercream is a type of frosting that is commonly used to decorate cakes. I started to type out "buttercream" to see what hashtags would pop up.
Circled in red where the most relevant hashtags that I added to my pin.

4. Don't Forget About Seasonality!

What I have found on social media is that using seasonal hashtags is important to stay relevant and engaging. During an upcoming holiday, I always research seasonal hashtags related to my content. Every time I post content with a seasonal hashtag, I notice that the post gets higher engagement and reaches more people. Being a Valentine's Day cake, I typed in #ValentinesDay to see what would pop-up. I added the generic #ValentinesDay as a performance test. I wanted to see how it would perform. #ValentinesDayFood was also relevant, so I added that as well. Choosing these hashtags can help someone find this pretty heart shape cake video- just in time to try it themselves for Valentine's Day.

5. Stick to What's Working - But Also Experiment

Posting what is currently working and experimenting is a balancing act. Experimenting too much might lead to a confused audience. Sticking to what's safe can cause you to miss out on trendy and relevant content opportunities. When a post performs well, I try to replicate the results. My future posts will consistent of similar content and the same hashtags. Experimenting with new content lets me know more about what my audience is loving now. Through experimenting, I have caught on to what cake styles where trending. Experimenting has been the way I have built engaged communities. I continue to provide the content that my followers are engaging with while also experimenting with new content.